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The Reluctant Barber

My first job after B-school was at GE’s hulking Bridgeport Works in Connecticut. Time came to get my first haircut in my new locale. I had seen a barbershop seven or eight blocks from the plant. It wasn’t the best

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Posted in Find The Right Clients, Market Strategy

Market Discovery – Not Only for Startups

“When you offer something and it doesn’t fly even after it’s messaged well, the market is sending you a signal to try something else.” Heard on ABC’s Shark Tank Wish I could recall which of the “shark” investors gave that

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Posted in Find The Right Clients, Market Strategy, Package Your Services