Blog Archives

Market Discovery – Not Only for Startups

“When you offer something and it doesn’t fly even after it’s messaged well, the market is sending you a signal to try something else.” Heard on ABC’s Shark Tank Wish I could recall which of the “shark” investors gave that

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Posted in Find The Right Clients, Market Strategy, Package Your Services

Unpacking Your Services

“Nobody walks by Mountain Crossings without stopping. The combination hostel and gear store and hiker aid station sits quite literally on the Appalachian Trail. Each year, up to 2,000 thru-hikers drop in. Some just pause to grab spare batteries and

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Posted in Consultant Fees, Package Your Services, Pricing, Uncategorized